There are many compelling reasons to choose WordPress for your business website. WordPress is free, open-source, highly flexible, and easy to use. Its customisation possibilities mean you can make your site do whatever you need it to.
WordPress gives you full control and ownership of your site. Compared to services like Wix or Squarespace, WordPress allows its users to access and modify code, enabling them to shape their websites according to their specific needs. The core WordPress software is supported by a wide range of third-party plugins, which can enhance your website’s features and functionality, while custom-programmed code can also be integrated, making almost anything possible.
Grows with your business
What we love about WordPress is that your website can grow along with your business, content and functionality can be added and edited, and branding updated. It also handles increased traffic and content without limitations.
Marketing integration
Integrate your WordPress website with apps and marketing services: Email Marketing, Social Media, CRM (Customer Relationship Management), and Marketing Automation. These integrations enable you to automate tasks, track performance, and manage your audience and campaigns effectively.
Lead Generation
WordPress is also a great platform for lead generation through forms, contact information, and calls to action. It can act as a central hub for customer communication, enabling businesses to answer questions, provide support, and foster relationships.
Branding and design
With its user-friendly interface and intuitive dashboard, WordPress helps to perfectly adhere to brand guidelines, manage brand assets, design layouts, and create templates. Branding significantly impacts website success. It helps your business stand out in a crowded market by creating a distinct presence, helping customers easily recognise and interact with your site, leading to a better user experience.
Blogging
Whatever your publishing style, the intuitive WordPress block editor adapts to you. Drag and drop video to audio, stories to GIFs, punch in a pull quote, add a beautiful gallery. Use the blogging functionality for news, insights, case studies, projects – make timely updates and publish as it happens.
SEO
WordPress is highly effective for SEO purposes due to its user-friendly interface, clean code structure, and numerous SEO plugins available. It provides essential features such as customisable URLs, meta tags, image optimisation, and responsive design, all of which contribute to search engine visibility.
Valuable insights
WordPress websites can offer valuable data-driven insights into customer behavior, website traffic, and marketing campaign performance. This data can be used to improve website design, optimise marketing efforts, and enhance the overall customer experience.
We’ve been building websites with WordPress for 15+ years, get in touch if you have any questions.
