Headings play a crucial role in SEO (Search Engine Optimisation), accessibility, and user experience.
Proper use of headings helps search engines and screen readers understand the structure and relevance of your content while also making it easier for users to scan and navigate your page.
Here’s how to effectively use headings:
1. Use the Correct Hierarchy (H1, H2, H3, etc.)
- H1 (Main Heading): This should represent the primary topic of the page. A page should only have one H1 tag, as it signals the main subject of the content. For SEO, include relevant keywords in the H1.
- H2 (Subheadings): These are used to organize your content into sections that support the H1 topic. You can use multiple H2 tags, and they should be used for major subsections of your content.
- H3 (Sub-subheadings): Use these for additional levels of hierarchy under H2. H3 headings break down sections further and can provide more detailed content for specific subtopics.
- H4-H6 (Additional Levels): While less commonly needed, these headings can be used for further refinement of your content structure, but avoid overcomplicating your hierarchy.
2. Make Headings Descriptive and Meaningful
- Each heading should provide a clear idea of what the section is about. Avoid vague headings like “Introduction” or “Details” unless necessary. Use headings to describe the specific content beneath them.
- Example: Instead of “Benefits,” try “Top 5 Benefits of Using Solar Power”
3. Incorporate Keywords Naturally
- Incorporate targeted keywords or phrases in your headings, especially the H1 and H2. However, avoid keyword stuffing. The text should flow naturally and make sense to readers.
- Example: If you’re targeting “best solar installers,” an H1 might be “Best Solar Installers of 2025: Reviews and Buying Guide.”
4. Avoid Overuse of H1 Tags
- Some sites incorrectly use multiple H1 tags per page, but it’s best practice to have only one H1 tag. This ensures clear content hierarchy and improves SEO.
- H2s and other lower-level headings should be used to organise content logically, and they should support the H1 tag.
5. Use Heading Tags for Content Structure, Not Just Styling
- Headings are meant to indicate structure, not just for visual styling. Don’t use heading tags (like
<h2>,<h3>) just to make text larger or bold. It should make sense for both users and search engines.
7. Keep Headings Concise, Yet Informative
- Keep headings short and to the point while making sure they convey the main idea of the section. Long headings might confuse both users and search engines.
- Aim for under 60 characters for better readability and SEO performance.
8. Use Numbers When Relevant
- If applicable, use numbers in headings, especially for lists or “top” articles. Users love numbered lists, and search engines also tend to favor this format.
- Example: “7 Best SEO Tools for 2025.”
9. Maintain Consistency
- Be consistent in your heading formatting and style throughout the page or site. This helps create a cohesive, easy-to-read structure.
- Ensure that your headings reflect the flow of your content.
10. Don’t Skip Heading Levels
- Start with H1, then move to H2, and so on. Don’t skip heading levels like jumping from an H2 to an H4 directly. This ensures a logical flow for both readers and search engines.
11. Use Headings for Accessibility
- While this is more of a usability point than an SEO one, properly used headings also improve accessibility. Screen readers rely on headings to navigate content. Use headings to make the content more readable and easier to navigate.
Example of Proper Heading Usage:
<h1>Best Solar Installers of 2025</h1>
<h2>Why Choose a Solar Installer?</h2>
<p>Solar installers have a significant advantage...</p>
<h3>Finding the right solar installer for you</h3>
<p>Professional installation services differ...</p>
<h3>Price</h3>
<p>The price range for solar installers varies greatly...</p>
<h3>Expert guidance</h3>
<p>If this is your fist time installing solar in your home...</p>
By following these best practices, you’ll create a well-structured, SEO-friendly site that is easily navigable for both users, search engines and accessibility.
